Burdette Ketchum

Burdette Ketchum has created compelling, enduring brand positionings for national and regional brands and the process of brand development is our highest calling. We use insights, analysis and creativity to build ownable brand strategies. Services include brand positioning, brand essence, brand architecture and brand identity and standards.

Beyond brand and message strategy, Burdette Ketchum leads clients in the process of marketing strategy. Our Greenfield Planning takes a clean-sheet view of the situation and builds a marketing strategy and integrated activation plan that answers your objectives and respects your budget parameters.

Burdette Ketchum account teams are effective managers across the full gamut of marketing activation possibilities. They implement, guide and, as needed, adjust programs for clients throughout the plan term. Measurement is a vital component of our activation management. Quantitative and qualitative metrics are established on the front end of all programs and monitored throughout implementation and at campaign completion.

We believe effective marketing and competitive differentiation begins with consumer insights – the morsels of perspective your customers and prospects hold about the category and your brand that can shape how you communicate and sell to them. Through field observation, depth interviews and with the assistance of primary research when budget allows, we uncover the insights and segmentation strategies that are the basis of powerful brand communications.

With a vast network of primary research partners, Burdette Ketchum guides research initiatives on behalf of its clients. From attitude and awareness studies and pricing tolerance studies to consumer satisfaction and value analysis studies, we help clients build the knowledge they need to make better marketing and brand decisions.

Burdette Ketchum balances great brand and marketing strategy with award winning creative execution. Our creative team is versatile and proven in all media and in creating new media to deliver your message. Our creative services are turnkey, with art directors, copywriters and graphic and web designers on staff. We also have broad relationships with photographers, broadcast production partners and printers who help us execute our creative strategies.

We are well versed in all media forms, from traditional to the most leading-edge digital and new media. Our planning and buying team answers the strategic planning process with thoughtful media solutions that are negotiated to maximize our clients’ media investment.

We understand the importance of your website as a vital expression of your brand proposition and as a business development tool. We have experience creating websites that are visually pleasing and focused on user experience. Our Interactive Services Team partners closely with you to ensure the website engages visitors, provides relevant content and achieves your business goals.

Our services include:

• Internet Business Requirement Documentation
• User Experience Design
• Information Architecture
• Usability Testing
• Website development, integration and testing
• Internet Hosting and Maintenance
• Web Analytics and Optimization
• Search Engine Optimization (SEO)
• Flash Animation
• Content Management Systems
• Mobile Optimized Websites

We provide a full suite of Internet advertising services. Our integrated approach to online marketing enables ongoing campaign optimization across the spectrum of channels so we can maximize your return on investment. In addition, we’ll optimize the entire funnel so once you receive leads to your website or landing page, you can have confidence your visitor will continue on to achieve the task that drives your business results.Our online marketing services include:

Search Engine Marketing (SEO & SEM)

Paid Search and Organic Search work together to drive qualified traffic to your website

Social Media

We are experts at engaging with your target audience through all major social media forums

Online Advertising

Planning, negotiating and buying media services

Email Marketing

Best practices, design, distribution and analysis

Affiliate/Partner Programs

Identifying the best digital/web partnerships for you to leverage to increase sales and service engagement

One of the things we do best at Burdette Ketchum is provide an integrated approach and experienced thinking to solve your business challenges. We provide many clients with the services of a comprehensive marketing department. Digital Marketing Strategy is no exception. We can help you determine what channels you should leverage and how best to approach digital marketing.

Business Development

We partner with clients to help develop Internet businesses and/or marketing opportunities.

Strategic and Technical Consultation

We provide information technology consulting and solutions for network infrastructure, server environments, e-mail systems and other technical services to help meet business objectives.

Online and Competitive Research

We are digital marketing experts and in order to remain that way we constantly research and learn about the latest trends and technology offerings. We provide this service customized to your business and category and use this to inform Internet and mobile strategies.

Public relations is more than "getting publicity." It demands an individual, thoughtful approach for each client. Our customized public relations programs help clients meet their communication and business objectives, and are integrated into the overall marketing mix for maximum impact. While the elements of each program may be different – analysis, creative thinking, planning, precise execution and measurement are core fundamentals.

The result:

The power to reach key stakeholders, shape public opinion, influence decision-making and define your brand.

Our public relations capabilities include:

• Media relations
• Issues management and crisis communications
• Social media (link to social media page) campaigns and implementation
• Internal communications
• Community relations
• Executive visibility and thought leadership
• Writing – bylined articles, white papers, news releases, newsletters, award nominations, etc.
• Media training
• New product or services launch
• Trade show support
• Corporate event planning
• Investor relations
• Outsourced corporate communications

A well-developed social media campaign is a powerful way to reach a target audience. If used correctly, social media can provide valuable insight, engage stakeholders, extend brand messages, build loyalty, increase visibility and influence purchase decisions.

Burdette Ketchum helps clients determine the best social media tool or combination of tools based on the target audience, industry and client goals. We provide guidance, implementation and marketing integration.

Our social media expertise includes experience with popular platforms:

Facebook

Brand page development, custom tabs, content, fan engagement, cross-liking

Twitter

Tweet development, target follows, building followers

LinkedIn

Profiles, groups, search optimization

Blogs

Content and marketing client blogs, outreach to bloggers

YouTube

Video scripting and production, channel set-up, cross-promotion in other social channels

Other tools, including foursquare, Groupon and Flickr

We also help clients with social media monitoring and evaluation, to make sense of all the chatter. And, to help clients keep their teams on the same page, we develop customized social media guidelines and policies for internal client use.