12.22.2010
Brightway Insurance selects Burdette Ketchum as marketing agency of record
JACKSONVILLE, Fla. – Burdette Ketchum, a Jacksonville-based marketing consulting and communications firm, has added Brightway Insurance, one of the Southeast’s fastest growing independent insurance retailers, as a client. Brightway Insurance is a branded network of agents offering a full line of nationally backed, premier auto, home, business and personal insurance products.
Burdette Ketchum will provide Brightway Insurance with brand development and positioning, agent and customer recruitment collateral, storefront marketing redesign and social media program development and implementation.
“Brightway is the fastest growing Florida-based independent insurance retailer, and we needed a partner that could support our growth and communicate our key differentiators – more choices, customized coverage and immediate access to personalized, local service – to consumers and prospective agent owners,” said David Miller, president of Brightway Insurance. “Burdette Ketchum’s understanding of our industry and their team’s expertise in franchisee relations played a large role in our decision to work with them.”
Brightway Insurance operates 70 Florida offices with more than 300 associates and insures more than 75,000 Florida households. Consistently recognized as one of the fastest growing privately held companies in the nation by Inc., Brightway Insurance grew 30 percent in 2009. In addition to its rapid growth, the company has been ranked for the past five years as one of the “Best Places to Work in Northeast Florida.” Florida Trend also ranked Brightway Insurance seventh on its list of the top 100 “Florida’s Best Companies to Work For.” In 2010, Insurance Journal named Brightway one of the “Best Insurance Agencies to Work For” in the country.
“We look forward to helping Brightway reach current and future customers and agent owners,” said Will Ketchum, Burdette Ketchum principal and director of brand architecture and message strategy. “Our prior successes for other insurance and professional services brands gave us the experience and know-how to build a strategic marketing communications platform for continued growth.”
Burdette Ketchum has begun working with Brightway on planning and tactic development, such as the insurance company’s social media policies and corporate Facebook profile.