02.14.2011
Burdette Ketchum Adds to Account Services Team
JACKSONVILLE, Fla. – Burdette Ketchum, a Jacksonville-based marketing consulting and communications firm, recently added Ashley Miles to its account services team as senior account executive.
Miles is responsible for day-to-day marketing and advertising strategy, management and implementation for several of the firm's business-to-business, professional services and not-for-profit clients. She joined the firm from Firehouse Subs® where she served as a regional marketing manager working directly with franchisees to bring national marketing campaigns and promotions to their local communities. Prior to Firehouse Subs, Miles worked as a media planner on national foodservice chain accounts for more than four years at another regional advertising agency.
"Ashley's background in diverse marketing disciplines is a real asset to our account services team and to our clients," said Will Ketchum, principal of Burdette Ketchum. "She excels at guiding marketing strategy and ensuring successful activation and program management. She also brings an analytical approach to client service due to her background in media planning."
Miles graduated from Florida State University with a bachelor’s degree in business. A native of Jacksonville, she currently resides in Mandarin.