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Tag Archives: voting
We Are Not for Everyone: The Condiment Controversy
[April 4, the Year of our Ford 2011] Realizing your product is not for everyone, admitting it aloud and then creating an entire marketing campaign around that fact certainly is brave. And the brand that’s brave enough to do it? … Continue reading
Posted in Featured Articles
Tagged advertising dollars, b2c, brand ambassadors, bravery, celebrity, consumers, facebook, food for thought, free samples, hate, love, marketing campaign, miracle whip, taste buds, television ads, testimonials, twitter, votes, voting, we're not for everyone, youtube
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Want to please a crowd? Ask it for help.
[March 18, the Year of our Ford 2011] At a time when consumers tweet and update statuses on what they ate for lunch, or how sweaty their morning workout was, why wouldn’t they enthusiastically drop their two cents’ about your … Continue reading
Posted in Featured Articles
Tagged blogosphere, consumer relationships, contests, crash the super bowl, crowdsourcing, derek lam, doritos, ebay, exclusivity, facebook, juggernauts, market research, natural habitat, pandora's box, pepsi, polls, prius, social currency, social media, toyota, tweet, value exchange, voting
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