Tag Archives: television ads

Nike Takes a New Angle in Advertising

Posted on April 20, 2012 by Jessica Grant

Remember when ads for athletic brands used to be all about intensity? Those visually-striking Gatorade commercials where sweat poured off athletes in neon colors? Or Michael Jordan’s serious “Failure” spot? Most athletic brands used to only focus on team sports and … Continue reading →

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Is it really the “Absolute Worst Ad in America”?

Posted on October 21, 2011 by Mimi Wachholz

It is oft forgotten that a well-planned marketing strategy is about more than just advertisements.  At its core, it’s about creating brand-awareness amongst as many target groups or potential customers as possible.  This is the reason the ad recently voted … Continue reading →

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We Are Not for Everyone: The Condiment Controversy

Posted on April 4, 2011 by Donia Crime

[April 4, the Year of our Ford 2011] Realizing your product is not for everyone, admitting it aloud and then creating an entire marketing campaign around that fact certainly is brave. And the brand that’s brave enough to do it? … Continue reading →

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