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Tag Archives: crowdsourcing
Want to please a crowd? Ask it for help.
[March 18, the Year of our Ford 2011] At a time when consumers tweet and update statuses on what they ate for lunch, or how sweaty their morning workout was, why wouldn’t they enthusiastically drop their two cents’ about your … Continue reading
Posted in Featured Articles
Tagged blogosphere, consumer relationships, contests, crash the super bowl, crowdsourcing, derek lam, doritos, ebay, exclusivity, facebook, juggernauts, market research, natural habitat, pandora's box, pepsi, polls, prius, social currency, social media, toyota, tweet, value exchange, voting
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Gap Does As They’re Told
[October 11, the Year of our Ford 2010] Let’s stop the comparisons to the New Coke case of 1985. It hasn’t been that big a stink, but it has been a very interesting study of the social-media fueled consumer power … Continue reading
