Tag Archives: consumers

Twitter, Fair Trade and ice cream: delish.

[May 27, the Year of Our Ford 2011] Ben & Jerry’s. The brand is fun and likeable. The flavors are psychedelically delicious. (Have you tried Chubby Hubby?) They know how to achieve success in a manner that lets them sleep … Continue reading

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QR Codes: Adoption Rates Should Drive Marketing Strategy

[May 13, the Year of our Ford 2011] What the heck are they? Quick Response Codes (aka QR codes) are two-dimensional codes readable by smart phones. Here is a sample QR code designed to lead users to the case studies … Continue reading

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As The World Gets Smaller, Rosetta Stone Gets Bigger

[May 2, the Year of our Ford 2011] Many of us may know of Rosetta Stone as that language-learning software company that we see advertised in the back of in flight magazines – right next to the Chester Karass negotiating … Continue reading

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