Tag Archives: brand ambassadors

We Are Not for Everyone: The Condiment Controversy

[April 4, the Year of our Ford 2011] Realizing your product is not for everyone, admitting it aloud and then creating an entire marketing campaign around that fact certainly is brave. And the brand that’s brave enough to do it? … Continue reading

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Practice This: The Secret Behind Yoga’s Most Powerful Brand

[September 20, the Year of our Ford 2010] If you’re not doing yoga, you probably know someone who is.  At 5,000 years old, it’s one of the fastest growing fitness regimens (or as insiders would say, “lifestyle choices”) in America … Continue reading

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