Tag Archives: advertising

Nike Takes a New Angle in Advertising

Posted on April 20, 2012 by Jessica Grant

Remember when ads for athletic brands used to be all about intensity? Those visually-striking Gatorade commercials where sweat poured off athletes in neon colors? Or Michael Jordan’s serious “Failure” spot? Most athletic brands used to only focus on team sports and … Continue reading →

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Is it really the “Absolute Worst Ad in America”?

Posted on October 21, 2011 by Mimi Wachholz

It is oft forgotten that a well-planned marketing strategy is about more than just advertisements.  At its core, it’s about creating brand-awareness amongst as many target groups or potential customers as possible.  This is the reason the ad recently voted … Continue reading →

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Now, that’s how you say “thank you”

Posted on June 16, 2011 by Donia Crime

How would you say “thank you” to your customers, partners, fans and community? If you’re The Coca-Cola Company, you do it in a BIG way … by turning the 26-story company headquarters building in Atlanta into a huge projection screen. … Continue reading →

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