Because they have the guts to solve marketing problems in new ways. But these brands are more than inventive, they’re insightful. Brave New Brands base their approaches on brand ideas. Idealess, flavor du jour stunts don’t make the cut.
There’s no shortage of marketing innovation going on today. So what new can we bring you? The purpose of this blog is practical, not grandiose: marketing inspiration in two minutes or less. We share brief snapshots of brands and organizations that are breaking the mold and, in one way or another, moving the dial. Unlike Aldous Huxley’s Brave New World, where individualism was lost in a futuristic, state controlled dystopia, we talk about brands that are accelerating their individualism by embracing what’s next marketing.
What can you expect? At a minimum we hope to help marketers ponder, “how might this apply to us, how might this make us better?”
