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Author Archives: Will Ketchum
Counter Culture Coffee Strives for Greatness Over Bigness—And Wins
Growth is the primary preoccupation of most businesses. Sell more. Expand the footprint. Gain more share. It’s a logical aim from a purely economic perspective, so most marketing is built around it. But for Counter Culture Coffee, the best marketing strategy has always been … Continue reading
Posted in Featured Articles
Tagged brand engagement, branding, culture, engagement, marketing, strategic direction
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In A Digital World, It’s Still Wise to Mail It In
The U.S. Postal Service recently announced an annual loss of $5.1 billion. Revenue from First-Class Mail, the Postal Service’s largest and most profitable product, declined 6% from the previous fiscal year to $32 billion. Total mail volume declined by 3 … Continue reading
Posted in Featured Articles
Tagged brand, direct marketing, iKyp webkey, marketing, snail mail, U.S Postal Service
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As The World Gets Smaller, Rosetta Stone Gets Bigger
[May 2, the Year of our Ford 2011] Many of us may know of Rosetta Stone as that language-learning software company that we see advertised in the back of in flight magazines – right next to the Chester Karass negotiating … Continue reading
Posted in Featured Articles
Tagged audience engagement, brand, consumers, facebook, language, marketing, marketing campaign, Rosetta Stone, self-improvement, software, testimonials, training, youtube
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