People post a lot of videos. According to Mashable, 8 years worth of content is uploaded to YouTube alone every single day. That’s a massive amount of video. So how do people sort through it all? Out of all the video shared on Twitter, Tumblr and Facebook, how can users find the viral videos and hidden gems while avoiding the inevitable Nyan cats and RickRolls? Shelby.tv thinks it can help.
Shelby.tv, a fledgling startup and part of the most recent graduating class of TechStars, aggregates video for users from their social networks. Connect your Tumblr, Twitter or Facebook (or any combination thereof) and Shelby.tv culls video posted by friends from the likes of YouTube, Vimeo, Techcrunch TV, Bloomberg TV, College Humor, Hulu and more. User-friendly features like eliminating duplicate videos and displaying the content in a sleek dashboard are among the attributes that make Shelby.tv stand out from the crowd. Shelby.tv also released iPhone and iPad apps, giving users a way to experience instant-on video content seamlessly across devices.
Shelby.tv is also one of the first video sites to offer “smart” branded content. It brings better and more appealing content to users as it learns likes and dislikes, recording them via various algorithms. For example, a user who enjoys football will ultimately see more ads from the NFL or other sports related brands, while someone who enjoys travel might be given branded content from Expedia or hotel chains. This creates an opportunity for brands to stand out in an ever more crowded market, and also allows them to closely target their most interested consumers.
CEO of Shelby, Reese Pacheco, also points to brands like Old Spice which made huge waves in the video world with its Old Spice Guy campaign. As more and more companies begin producing content that no longer just sells their products but entertains, a service like Shelby.tv gives them a unique platform to draw in new customers.
Shelby.tv is poised to be a game-changer in the field of online video. Does your product or company have a home in the realm of online video content? Would this sort of service attract the kind of customers you want?
